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Décathlon Group

It’s simple. Make the best products
and sell them at the best prices.

We believe in the benefits of sports. At Decathlon, every member of our team is driven to create innovative, quality, affordable sports equipment and products so as many people as possible, all around the world, can play more. We’ve changed the game by creating real value at true cost. And now, see how we’re rolling out state by state the Decathlon sports gear and products loved around the world.

Our Mission

We innovate to champion the athlete in everyone.

Whether a novice or an expert, we create for you. Whatever the barrier to participation, we innovate to overcome it. Everyone deserves the chance to take aim, hit the field or the slopes, climb, swim, ride or run farther than they did before.

High quality. Low prices.

Decathlon is focused on how we can give the most and charge the least—whether through reduced advertising and packaging or maximizing innovation and investing in our people. For 40 years, we have made sports accessible for hundreds of millions of people around the world. Come play with us.

Efficiency at every step.

By having brand design, innovation and customer service integrated, Decathlon realizes massive efficiencies. Efficiencies allows us to reduce waste and deliver high quality sporting goods efficiently and at a fair price.

Lifetime, not one time.

Our products are meant to encourage all people to play sports regardless of ability or status. The quality and price make it possible to afford all the items required to participate confidently. Our goal is to build a lifetime relationship with you. In fact, your happiness is our passion. Our strategy is to improve lives.

Your happiness is guaranteed.

At Decathlon, we want to establish long term relationships with our customers. If you are unsatisfied with any product, bring it back. We’re not happy until you are.

Are you paying for waste?

As part of our Sustainability Initiative, Decathlon only uses packaging when needed. This not only helps our planet, but produces savings for you.

We invest in people.

Sports are not possible without people. We pay our employees fair wages, provide excellent benefits and provide a clear path for growth. People matter the most. People are our most valuable resource.

We take responsibility for our actions.

Not only do we care about our customers' happiness, we care about the impact we are having on the rest of the world. We take our customers, our employees and society around us very seriously. We consciously choose our actions in order to produce a future that we believe is best for everyone on our planet.


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